Consulting

IVOZI offers several services for both language schools & businesses. Apart from publishing our own materials which you can license from us, we are also experts in E-Marketing (online marketing), and have more than 11 years’ specialist Internet experience in London & Sydney.

Materials & Publishing

IVOZI’s publishing activity is focused on four main areas:

• The production of academic books for researchers and teachers on theoretical and practical aspects of language learning, such as Cognitive English.
• The production of IVOZI materials for teachers and students, such as Homework Direct and Spanglish – the insider guide.
• The production of customised materials for client schools and organizations. ‘Customised’ in this case can mean either academically or simply from the point of view of graphic design (the inclusion of a client’s logo on the materials for example).
• The production of customised materials for client schools and organizations as well as the rights to produce and sell such materials.

Marketing

IVOZI can market your school using traditional marketing techniques – such as Print Media advertisement design, direct mail campaigns, press releases and newsletters.

E-Marketing

Over the next few years ‘traditional’ marketing forms will decline rapidly and significantly, and companies will focus increasingly on ‘interactive’ marketing strategies – namely social media, blogs, SEO (Search Engine Optimisation) and email marketing (see the graph on the right).

Our main E-Marketing strategies include Email list set-up and management, blogging, Social Media Marketing and Search Engine Optimisation.

Email list management

Did you know that people are four times more likely to buy something from a link in an email than from a web page? Or that email marketing consistently outperforms all the other direct marketing channels? (see Why Do Email Marketing? for some incredible facts & figures on email marketing)

We can help you to make the most of your website visitors. By capturing their email addresses, setting up an email auto-responder sequence, and regularly analysing open rates and click-through rates, you will quickly build a high-quality email list through which you can promote and sell your products – whether English classes, teaching materials or language events. (See Linguamail for more information on our own email list system).

Social Media Marketing

Social Media Marketing (SMM) concerns developing a strategy to promote your business through Social Media websites like Facebook and Twitter, as well as through the use of Blogs, RSS feeds and other community-orientated content. Do you have a presence on Facebook and Twitter? Are you aware of the fact that Twitter use is currently exploding around the world (see graph)? Don’t get left behind, we can help you get set up in a matter of days!

SEO – Search Engine Optimisation

Did you know that in an industry leading survey conducted by Forbes earlier this year, SEO came out top as the most effective online marketing tactic for generating conversions? Forty-eight percent of marketers agreed that search engine optimization (SEO) was their best method for generating conversions online.

We can help you put together a comprehensive strategy for optimising your website – from initial keyword analysis, to updating your website copy to help you rise to the top of your niche.

Internet Services

While we are an academic, student-centered organization, IVOZI can also help you in all aspects of your online presence and branding. We have more than 11 years’ specialist Internet experience and can help with all areas of your internet strategy, from consultancy & advice during the planning stages through to Web Design & Development, Search Engine Optimisation (SEO) and E-Marketing (detailed above).

If you are interested in a free initial consultation with us about improving your online presence, please don’t hesitate to get in touch with us through our contact page.